Feb 24, 2025 5:01:56 PM

International Woman's Day: the woman and the tech industry

Like every year, on March 8 we commemorate Women's Day. From our place in the technology industry, we feel that it is our duty to contribute our grain of sand to help raise awareness about the gender gap and to inspire, support and encourage more women to want to be part of an industry so led by men.

With this objective in mind, we asked women in different roles inside WorkWithPlus, and also in our sister company, DVelop Software, to reflect and share their insights by answering two questions:

What challenges do you face as a woman in the tech industry?

How do you feel that you can contribute to reducing the gap as a woman in IT?

Today we want to share your answers, and hopefully they can serve as inspiration to girls, adolescents and women, who feel that they do not have a place in technology, in STEM careers or in leadership positions. There is a lot of room for everyone, and we truly believe that women need more representation in the industry, where there is still so much to contribute.

And a special thank you to all the women who responded and participated in this slogan.

Dominique Mourelle - Developer (DVelop)
One of the main challenges as a woman in the IT industry is to break stereotypes and demonstrate that we have a key role in the sector. Not only do we have the same technical skills as any professional, but we also bring varied and innovative perspectives to problem solving. Diversity in teams not only enriches the development of solutions, but also drives a more inclusive and equitable industry.
I think it is key to foster inclusive environments where talent and skills are paramount, beyond gender. As a woman in IT, my contribution to reducing the gap is to make visible the impact we have in the industry, and thus support and motivate more women to join. Technology impacts the entire society, so it is essential that those of us who create it reflect that diversity. The more women we participate, the more innovative, equitable and representative the industry of the future will be.

Josefina Brum - Marketing Manager (WorkWithPlus)
If we think that the world is practically led by men (men), in the IT industry that is much more noticeable. Especially in my case, I come from a marketing background where I can still say that there are many more women. Entering this industry 4 years ago made me see this difference even more, and a lot of blindnesses that I had not internalized so much.
I feel that being a woman, we have to make ourselves noticed more. Not just showing that we have a voice, but that our voice matters a lot and is very valuable. Showing everything we can contribute from our vision, our creativity and our ideas. And even better, if from our role we help and encourage other women to also stand out from their place. Let's inspire and help more women find their place and have the opportunity to show their voice and be noticed.

Florencia López - People Care Manager (DVelop)
One of the main challenges in the IT industry is the need to constantly demonstrate technical capacity and knowledge in a sector where, historically, leadership and decision-making roles have been largely occupied by men. At DVelop, we are proud that 60% of leadership positions are held by women, and at WorkWithPlus it is 50%, a significant achievement that demonstrates our commitment to gender equality. However, this is not the norm in the industry, which can raise greater questions for women in strategic positions and limit their access to key contact networks for professional growth. Another important challenge in the industry is the shortage of female role models in technical areas, which can discourage more women from choosing or staying in careers linked to technology. Furthermore, an unequal distribution of tasks persists within teams, where women are often pigeonholed into management or communication roles instead of more technical or decision-making positions.
At DVelop, we are actively working to reduce this gap. We participate in initiatives such as TechyDay, in collaboration with CUTI, and we hold talks aimed at 5th and 6th year high school students to encourage not only the study of technological careers, but also to inspire more female adolescents to become interested in science and the IT world. We believe that generating spaces for visibility and education are key to continuing to transform the industry and opening more opportunities for everyone.
From my role as People Manager, I work on generating practices to reduce the gender gap, promoting actions that guarantee equitable development of talent, both in selection processes and internal promotions. At DVelop, we foster a culture based on respect and inclusion, creating a safe environment where all people can develop professionally without barriers or prejudices. It is essential that, from human management, the importance of challenging stereotypes is made visible and a constant dialogue on gender equality is promoted, both inside and outside the company. Implementing practices that promote work-life balance, as well as providing support in professional development, are concrete actions that can make a difference and allow more women to feel part of and protagonists of the IT world.

Sofía Maiolo - CCO (WorkWithPlus)
The IT industry continues to be a sector where female representation is lower (according to the latest CUTI data, we are only 33% in the industry and 12% in technical positions), and this brings several challenges. I think some of the most notable include the lack of female role models in leadership positions, unconscious biases that can influence decision-making and the perception of our abilities, and the need to constantly demonstrate our ability in predominantly male environments. This not only involves proving our talent to others, but also to ourselves (hello, imposter syndrome!), reinforcing the idea that we must work twice as hard to validate our place.
On the other hand, balancing professional and personal life remains a challenge, since the distribution of domestic and care tasks remains enormously unequal. Being primarily responsible for these responsibilities, women face fewer opportunities for professional growth and development, which perpetuates the gender gap in the sector.
I believe that it is key to make female talent visible and generate mentoring and networking spaces that encourage the participation of more women in technology. In my role, I am involved in initiatives such as Google Women Techmakers, promoting diversity and inclusion in the industry, organizing events and sharing experiences that can inspire other women to grow in this sector.
Furthermore, it is key that, from every space in which we participate, we promote teams where equality is a reality and an inclusive and respectful work environment is generated. Diversity not only enriches perspectives, but also strengthens innovation and team performance.
I also believe that education and training from an early age are essential to closing the gender gap in technology. Studies have shown that, from the age of six, girls begin to associate intellectual brilliance with boys and tend to distance themselves from activities perceived as aimed at the “more intelligent.” This early bias limits their future aspirations and opportunities in areas such as science and technology. The key is to work with our childhoods, providing them with references and spaces where they feel motivated to explore without barriers, so that more girls and women are encouraged to be an active part of the technological world.

Yéssika Robaina - Delivery Manager (DVelop)
Fortunately, today we see more and more female role models gaining visibility in leadership roles within the technology area. This is a great advance, since from an early age, many girls associate technology with the masculine and, therefore, do not consider careers in IT as an option for their future. Having role models is key to changing this perception and motivating more women to join the industry.
While balancing work life and family dynamics can be a big challenge, I believe the IT sector has made progress in seeking greater flexibility. In my particular case, remote work has been essential to be able to balance the professional and the family, allowing me to develop in both areas without one of them being compromised.
It is important to continue promoting these conditions, not only to facilitate the inclusion of more women in technology, but also to foster a more equitable industry, where talent and ability are what really matter.

Renata Bertucci - Billing Team (WorkWithPlus)
Fortunately, I feel that in DVelop the gender difference is not felt as much as in other places, and that is something that I value very much. I am lucky to have great women as leaders, for example Pau as director and Ale as direct boss, who inspire me every day with their leadership and the incredible work they do.
I believe that one of the keys to reducing the gap in the IT industry is to support each other, collaborate and create spaces where gender diversity is the norm and not the exception. The more women we encourage to be part of, the easier it will be for those who come after.
Let's keep pushing ourselves together! 🚀✨

Natalia Romero - Tester (DVelop)
It happens less and less, but when someone outside the industry sees a woman in a certain IT leadership role, it generates surprise. My own challenges as a woman in the industry were a little simpler working in a team where there are several women in different roles that I took as references.
I think I can contribute my grain of sand by motivating different women who are considering what to study or looking to reinvent themselves professionally. Being able to tell them what my daily work is like, about leading women that I know, how interesting the IT industry is to learn, work and the great variety of integration it has with other industries. In this way, they could find their references and be encouraged to make the most of their ability and talent in a field that perhaps they had not considered.