Digital transformation (DX) in 2025 presents an unprecedented opportunity for companies and organizations. At WorkWithPlus, we are convinced that it goes beyond simply adopting or updating technology; it's about reimagining processes, culture and customer experience. Companies that capitalize on this opportunity, with a focus on value to their customers and sustainability, will be able to innovate, grow and prosper in a market that is digitalizing in leaps and bounds, and that requires increasing agility. And of course, all of this happens in a world where the use of AI is increasingly challenging.

In this guide, we will explore together some key points to think about digital transformation during 2025.

Why is AI driving digital transformation?

Artificial intelligence (AI) is accelerating the need for DX, as to fully leverage the power of AI, businesses need to digitize their processes and experiences. AI can analyze large amounts of data to gain valuable insights, automate tasks, personalize the customer experience, and much more. However, for AI to be truly effective, it needs digital (and good quality!) data to work with.

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A continuous process

Digital transformation is not a project with a defined end point, but rather a continuous process that is integrated into the organization's DNA. For digital transformation to be successful, it must be a constant process that drives innovation, generates new forms of business and allows the company to adapt to a constantly changing market.

In this context, technology teams have a fundamental role: they must catalyze innovation, generating new forms of business, new experiences for customers and allowing them to make the most of the value of data. In order for  technology teams to really play this leading role, and stop being just implementers and become those who suggest and drive the transformation, they need to have a technological platform that accompanies them.

This platform should be: 

• Agile: To respond quickly to changing business needs
• Flexible: To adapt to new technologies and trends
• Future-proof: To ensure scalability and long-term sustainability.

In short, a strong and innovative technology platform is the key for technology teams to drive digital transformation and lead the organization to success.

The crucial role of data

Data is the fuel of digital transformation. Those companies able to efficiently collect, analyze and leverage their data gain a significant competitive advantage. Artificial intelligence (AI) plays a crucial role in this process, helping companies extract valuable insights from their data, which in turn drives strategic decision-making, operations optimization, and the creation of products and services and innovative services.

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Despite the potential of data, many companies and organizations have traditionally faced difficulties in obtaining real value from it. It is essential that companies recognize the importance of making the most of their data, which is the most valuable asset they have today. To do this, they must seek strategies and technological tools that allow them to convert information into actionable knowledge.

The GeneXus and WorkWithPlus approach

With this focus on quickly extracting value from data, and thinking that digital transformation is a continuous process, GeneXus + WorkWithPlus are positioned as the ideal platform for digital transformation.

GeneXus is a Low-Code development platform that allows companies to create mission-critical business applications quickly and easily. WorkWithPlus is a product platform that further enhances the capabilities of GeneXus, providing tools to automate tasks, improve the user experience and accelerate development.

How do GeneXus and WorkWithPlus drive digital transformation?

1. Data integration: Connect to your current databases or integrate data through services to start using them in GeneXus quickly
2. AI capabilities with no development costs: Enable AI-powered capabilities, such as WorkWithPlus AI Assistant, to get the most out of your data

With this agile approach, any organization that uses GeneXus and WorkWithPlus can integrate the full power of AI in their apps in a matter of minutes, boosting their digital transformation and gaining a competitive advantage in the current market. 

The WorkWithPlus AI Assistant

Imagine giving your users the ability to ask questions about your business in natural language, simply by typing what they want to ask. With WorkWithPlus AI Assistant, this is a reality.

What is the WorkWithPlus AI Assistant?

It is a tool that allows users to take advantage of artificial intelligence to analyze and exploit their data. Users can ask questions in natural language and get answers instantly, making it easier to make decisions, identify relevant metrics, and generate new ideas.

Benefits of the WorkWithPlus AI Assistant:

• Effortless answers: Get answers to your questions in natural language using information from your applications
• Advanced data analysis: Visualize your data in graphs, maps, KPIs, tables and summaries in natural language for better understanding
• Personalized experience: Create custom reports with your favorite queries to quickly access key information
• Easy integration: Take advantage of your current settings, including filters, conditions and security, and integrate with external services or APIs when necessary.

Best of all, you can add these capabilities without writing a single line of code, in a matter of minutes, and using your existing data.

Conclusion

Digital transformation is essential for the success of organizations today. It's about reimagining our organizations and processes, putting the customer and their experience at the center. And it is a continuous process, which never ends, and which requires a continuous exercise of flexibility and adaptation.

With GeneXus + WorkWithPlus, organizations can accelerate their digital transformation, harness the power of AI and obtain maximum value from their data. Would you like to explore this path? I invite you to schedule a meeting, and coffee, explore the options together and discover how we can help you achieve your goals. Don't hesitate to schedule it here.

References:

1. https://keyvatech.com/wp-content/uploads/2020/01/IDC-2020-Futures.pdf 
2. https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fc6abb8db-514c-4f5b-b5a1-fc710f